I Get That A Lot features celebrities tricking everyday citizens in a case of supposed "mistaken identity". Working ordinary jobs, these celebrities confuse customers who can't decide if it is the actual celebrity or an astonishing look-alike. As these celebrities continue to deny their true identities, various reactions from their customers elicit exasperated and hilarious responses.
Celebrity participants include supermodel Heidi Klum working at a pizza parlor; rapper and actor Ice-T selling shoes; Survivor host Jeff Probst working a cash register; country musician LeAnn Rimes waiting tables; singer-actress Jessica Simpson working as a computer technician; Extra host Mario Lopez selling hot dogs in Central Park; and Subway spokesman Jared Fogle working at a Subway restaurant.
Others include Pamela Anderson selling undergarments at Victoria's Secret, Jerry Springer behind the counter at an Italian deli, NCIS star Pauley Perrette working at a dog grooming and daycare facility, Wayne Brady (Let's Make a Deal) working behind the front desk of a hotel, style icon Tim Gunn behind the counter at a fast food joint, The Jonas Brothers' Nick Jonas working at a ladies' apparel shop, and TV host and lifestyle expert Martha Stewart ("The Martha Stewart Show") as a craft store employee.